Can you tell us a little more about the environmental impact of the textile industry? How do you balance growth with your mission of sustainability?
Phoebe Yu, Co-Founder:
Not only does the textile industry consume enormous amounts of the world’s water, it is notorious for its use of toxic chemicals in the manufacturing supply chain, which pollutes the world’s waterways and can have very detrimental knock-on effects for communities. Concurrently, textile waste is a major contributor to landfill every year – some estimates put the volume of clothing Americans throw away each year at 14 million tons.
This is why we’ve worked so hard to create our CleanBamboo, which not only uses no toxic solvents or harmful chemicals to produce, but is also produced in a closed loop cycle that reuses water up to 200 times. We are also really excited to be launching a pilot textile recycling program in the US in 2021, which has been successfully implemented in Australia.
Kat Dey, Co-Founder:
Sustainability is not an obstacle for growth, at least for ettitude — sustainability is one of the drivers of growth. Consumers are becoming increasingly conscious of the impact their choices are having on the environment, they are doing their due diligence on manufacturers, and are choosing to support brands that align with their values.
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