Meet Jessica Assaf of Prima

OSEA:

What inspired you to create Prima?

Jessica:

I’ve been a beauty activist and clean product advocate since I was fifteen years old (fun fact: Melissa and Jenefer supported my teen-led campaign and donated OSEA products for our events –– beginning in 2005!) After I got my MBA at Harvard, I moved to Los Angeles to pursue my other passion: cannabis. Prima was born when I met my business partners, Laurel Angelica Myers and Christopher Gavigan, and we came together to build a purpose-driven brand rooted in education, scientific integrity, and the highest quality products. 

Prima is the expression of our values and our belief that hemp and CBD are catalysts for an uprising — one that redefines wellbeing by elevating plant-based products and empowering people to feel better in their bodies.

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