As beauty professionals are entering 2024 with fresh goals and renewed visions for their businesses, Booksy, the leading SaaS booking platform for barbers, beauty professionals and aestheticians, is announcing its roster of official Global Brand Ambassadors. These prominent industry leaders include A-ROD, Byrd Mena, Joel Torres, and Jimena Montalban (Jimena Nails). By serving as Booksy Global Brand Ambassadors, these industry leaders and veterans’ stories will be highlighted as a way to help shape, inspire and accelerate the beauty and grooming service professional community. This latest announcement personifies Booksy’s commitment to breaking barriers and connecting beauty professionals across industries, regions, languages, and cultures.
Alongside celebrating creativity and innovation in hair and beauty, the Global Brand Ambassadors program will allow Booksy to arm more barbers, stylists, and beauty professionals with the knowledge and resources they need to thrive. The program will encourage providers to focus on addressing and better understanding industry shifts such as sustainability, the importance of ultra-personalization for customers, and the rise of Al and other technologies – recognizing that they are not just trends but influential factors guiding the beauty landscape.
For the talented professionals available on Booksy’s roster, success didn’t happen overnight, and it didn’t happen in isolation. Backed by Booksy, this group aims to help others in the business achieve success – creative and financial. Global Ambassador A-ROD expresses enthusiasm for the program and what it means for Booksy providers:
“Our goal is to empower artists around the world to embrace their talents confidently. It’s about providing them with the right tools, knowledge, and platforms to showcase their work,” he says. “We aim to create a supportive community where artists feel motivated to take that first step, push their limits, set boundaries, celebrate their successes, and share their stories loudly and proudly.”
Byrd Mena
Courtesy of Booksy
Recent Booksy Global Ambassadors have made a name for themselves as renowned beauty professionals and successful business owners. Byrd Mena started cutting hair at age 13 and received his barber and cosmetology license at 19. He founded SharpFade in 2015 and now travels the world as a brand consultant.
A-ROD
Courtesy of Booksy
A-ROD picked up his first pair of clippers at age 13, now has over 2 million Instagram followers, and holds the titles of co-founder and CMO at L3VEL3.
Jimena Montalban
Courtesy of Booksy
Jimena Nails is recognized as one of the top nail artists in the world, rising from Madrid to the global stage. She is currently expanding her offerings and product line to the United States.
Joel Torres
Courtesy of Booksy
Joel Torres, born in Puerto Rico, has made a name for himself around the globe as a stylist and IGK Director of Education. His creativity is appreciated by colleagues and clients alike, earning him features in top publications such as InStyle, Italian, Vogue, and L’Oficiel.
After a successful 2023 run, including global provider growth of 25% and operating across the United States, Canada, Spain, France, the United Kingdom, and Poland, the booking platform positions its providers with a global pulse on the beauty industry. In recent years, Booksy has observed that more and more beauty professionals across different countries are drawing inspiration from each other, fostering community, not competition. This comes in the form of trade secrets, trends, business best practices, and mentorship. Booksy has been a category leader in fostering these exchanges in the SaaS booking software space, seeing it as an opportunity to celebrate beauty beyond borders. Most recently, Booksy partnered with Live Fashion Awards to host some of the top names in beauty at Live Fashion Hair Awards in Tenerife, Spain.
Byrd Mena comments on his experience in Tenerife, “Seeing so many talented artists in one space, dedicating time to their creativity was one of the better experiences I’ve had since I started working with Booksy in 2015. We can all gain so much when we look up from the chair and think outside the box. I’m incredibly excited to join Booksy in their efforts to unite and highlight beauty pros worldwide.”
“Booksy has leaned on Ambassadors to shape our brand and business practices since our very early days. They give the audiences they represent a voice, which helps us run our company better,” says CEO Stefan Batory. “We’ve always had local Ambassador programs in our core markets, and this is the first time we’ve sought global representation from some of our key players. It’s an incredibly exciting moment for us and the beauty professionals we serve, ultimately enriching the industry and making it more vibrant and dynamic.”
Booksy remains steadfast in its commitment to shaping the beauty industry’s future by embracing technology, creating global connections, staying attuned to emerging trends, and empowering artists worldwide. As the year unfolds, barbers, hair stylists, and other beauty professionals globally can expect more opportunities to come together — virtually and in person. By leveraging technology and global connectivity to expand its educational offerings, Booksy ensures its users can continue leveraging the platform for support and success on their business journey.
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Originally posted on Modern Salon
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